FinTech South Branding

Arketi Group

FinTech South is a global exchange of insights, innovations and trends that takes place at the Mercedes-Benz stadium in Atlanta, Georgia. Tasked with creating an identity and brand assets for the event, I developed a mark that was indicative of a flag claiming it’s rightful territory within the financial technology space. A powerful visual statement and a beacon to the influencers that contribute to the community. With the desire to modernize and develop an aesthetic that would reflect the events staying power and relevance within the space, the brighter color pallet and thick bold lines lend themselves to being a trustworthy and definitive source for all things FinTech.