FinTech Atlanta Identity
FinTech Atlanta fuel efforts to expand businesses and jobs across the FinTech ecosystem in metro Atlanta and the state of Georgia. During their brand refresh I was tasked with creating a new logo that would revitalize their initiative. Wanting to feel modern and competitive in the financial technology space I decided to develop a mark that would convey finance through implied shapes. The forms used in the mark reflect math symbols and numerals. The strong and readily identifiable logo that we ended upon allows for the brand to evolve around it and can visually become inspired by its’ elements as shown in the annual report created in conjunction with the new mark.
2018 Muse Creative Awards Rose Gold Winner